Daria
Client
Daria
Year
2024-2025
Deliverables
Brand Identity, Guideline, Motion
Industries
Technology
DARIA’s brand essence, “Empowering Growth through Subtle Innovation,” captures the core of who we are and what we stand for. It reflects our commitment to creating technology that quietly yet profoundly enhances people’s lives. Unlike brands that rely on flashiness or complexity, we focus on meaningful, understated innovations that inspire personal and professional growth.
This essence defines our approach to design, innovation, and connection—delivering tools that empower users to evolve while remaining intuitive and effortless to use. It embodies the harmony between our human-centered philosophy and our drive to push boundaries, making growth a natural and accessible part of the journey for everyone we serve.
Image Credit NASA
Asteroid P/2010 A2
NASA, ESA, and D. Jewitt (UCLA)
Simurghnameh is an online non-profit platform for Iranian art and culture. A mythic voyage—an invitation to explore, learn, and transform through the kaleidoscope of Iranian art and culture.
The objective was to design the logo with a practical and creative approach representing Persian art and culture through the project’s identity.
Drawing inspiration from the timeless legend of Simurgh, which means “30 birds” in Farsi, adds depth and cultural significance to the identity. The Simurgh, a mythical bird in Persian literature, symbolizes wisdom, longevity, and transformation.
A beautiful metaphor for the journey through Iranian art and culture. The concept draws inspiration from Attar’s “Conference of the Birds,” where the birds embark on a transformative journey to find their king, the Simurgh. The 30 colorful lines representing 30 birds converging at the home of the Simurgh, only to discover that they are the Simurgh themselves, create a powerful visual narrative with a contemporary aesthetic.
The Simurgh’s elegant gesture, inspired by bird flocking, adds a final touch to our design.
Credits
Mehrdad Mzadeh - Art Director
Paulette Ghahremanian - Creative Director
Alireza Ebrahimkhani - Designer & Developer
Taha Esmattalab - Graphic & Motion Design
Vast- Identity Design, Motion, Packaging Design
Boomi - Identity Design, Interior Design
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