Simurghnameh

Simurghnameh is an online non-profit platform for Iranian art and culture. A mythic voyage an invitation to explore, learn, and transform through the kaleidoscope of Iranian art and culture.

The objective was to design the logo with a practical and creative approach representing Persian art and culture through the project’s identity.
Drawing inspiration from the timeless legend of Simurgh, which means “30 birds” in Farsi, adds depth and cultural significance to the identity. The Simurgh, a mythical bird in Persian literature, symbolizes wisdom, longevity, and transformation.

A beautiful metaphor for the journey through Iranian art and culture. The concept draws inspiration from Attar’s “Conference of the Birds,” where the birds embark on a transformative journey to find their king, the Simurgh. The 30 colorful lines representing 30 birds converging at the home of the Simurgh, only to discover that they are the Simurgh themselves, create a powerful visual narrative with a contemporary aesthetic.
The Simurgh’s elegant gesture, inspired by bird flocking, adds a final touch to our design.