Persian Nights
Client
Persian Nights
Year
2023
Deliverables
Publication Design, Illustration
Industries
Art & Culture
Nanimale Gelati, renowned for its vibrant essence and playful narrative, has crafted a brand identity that honors its authentic Italian gelateria roots while embracing a modern, joyful spirit. This identity resonates with today’s conscious urbanites, evoking the simple delight of a summer scoop, yet maintaining its timeless artisanal charm. The design system prioritizes versatility across touchpoints, from scoops to shelves, while incorporating a handmade, indulgent tactility that feels as fresh as a freshly churned pint.
From velvety Schokolade and zesty seasonal sorbets to creamy Pistacchio and bold takeaway cups, Nanimale seamlessly integrates the new identity into its irresistible lineup. Each element, from the whimsical script to the earthy color palette inspired by Swiss alpine blooms, propels the story forward, bridging heritage craftsmanship with the mindful curiosity of a plant-powered generation. Every pint and pop-up becomes a seamless chapter in Nanimale’s evolving world, where time-honored gelato rituals meet the vibrant, vegan-forward pulse of Zurich’s streets.
Nanimale Gelati’s refreshed identity conjures a delightful and whimsical world of sun-kissed raspberry pouts and velvety chocolate dreams. Each scoop swirls with playful charm and comforting joy, reminiscent of a family treat on a lazy summer day.
Nanimale Gelati’s refreshed identity conjures a delightful and whimsical world of sun-kissed raspberry pouts and velvety chocolate dreams. Each scoop swirls with playful charm and comforting joy, reminiscent of a family treat on a lazy summer day.
Persian Nights by Thomas Wegmann unveils a mesmerizing tapestry of nocturnal Iran, where ancient silhouettes meet the hush of moonlit deserts and star-strewn skies. The brand identity distills this poetic reverie into a visual symphony of deep indigos, saffron glows, and intricate arabesque patterns that echo the whisper of caravans and the flicker of lanterns in historic bazaars. Fluid scripts inspired by Naskh calligraphy and subtle gradients evoking twilight horizons craft an aura of timeless intrigue, inviting immersion into a world suspended between myth and memory.
Rooted in Wegmann’s evocative lens on Persia’s shadowed allure—from Isfahan’s vaulted bridges to Yazd’s wind towers—the design channels centuries of cultural depth into a harmonious system of restraint and opulence. Archival motifs of paisley vines and geometric tilework inform layered compositions that balance ornate heritage with modern minimalism, transforming packaging and touchpoints into portals of nocturnal enchantment. This framework guides discovery across editions that capture the pulse of forgotten festivals and the serenity of desert encampments.
Portfolios unfold through matte finishes and embossed details on book covers, posters, and digital galleries, each surface radiating mystery via selective gilding and asymmetrical layouts that mimic the irregularity of starlight. Bespoke icons extend to merchandise and exhibitions, enveloping audiences in an atmosphere where every image stirs wanderlust and quiet revelation. Here, elegance resides in the artistry of shadow and light, crafted to haunt the imagination long after dawn.
Vast- Identity Design, Motion, Packaging Design
Boomi - Identity Design, Interior Design