Nanimale
Client
Nanimale Gelati
Year
2022-2023
Deliverables
Brand Identity, Product & Packaging, Digital Design
Industries
Food & Beverage
Nanimale Gelati, renowned for its vibrant essence and playful narrative, has crafted a brand identity that honors its authentic Italian gelateria roots while embracing a modern, joyful spirit. This identity resonates with today’s conscious urbanites, evoking the simple delight of a summer scoop, yet maintaining its timeless artisanal charm. The design system prioritizes versatility across touchpoints, from scoops to shelves, while incorporating a handmade, indulgent tactility that feels as fresh as a freshly churned pint.
From velvety Schokolade and zesty seasonal sorbets to creamy Pistacchio and bold takeaway cups, Nanimale seamlessly integrates the new identity into its irresistible lineup. Each element, from the whimsical script to the earthy color palette inspired by Swiss alpine blooms, propels the story forward, bridging heritage craftsmanship with the mindful curiosity of a plant-powered generation. Every pint and pop-up becomes a seamless chapter in Nanimale’s evolving world, where time-honored gelato rituals meet the vibrant, vegan-forward pulse of Zurich’s streets.
Nanimale Gelati’s refreshed identity conjures a delightful and whimsical world of sun-kissed raspberry pouts and velvety chocolate dreams. Each scoop swirls with playful charm and comforting joy, reminiscent of a family treat on a lazy summer day.
Nanimale Gelati's animal characters bound beyond packaging into dynamic communication tools, starring in Instagram Reels where Lampone the fox "swipes" scoops for flavor teases, or Pistacchio the owl's emails with vegan lore winks—hand-drawn to blend Swiss-Italian whimsy, they spark pop-up interactions and shares, turning fans into a joyful, chattering tribe that extends the brand's nostalgic, plant-powered magic.
Nanimale Gelati's animal characters bound beyond packaging into dynamic communication tools, starring in Instagram Reels where Lampone the fox "swipes" scoops for flavor teases
Nanimale Gelati embodies the pure joy of artisanal Italian gelato, where time-honored traditions fuse with playful innovation to create moments of indulgence. The brand identity captures this essence through a vibrant visual system that evokes the creamy swirl of pistachio, the zest of Sicilian lemon, and the deep richness of chocolate fondant. Fluid logotypes and a palette drawn from sun-ripened fruits and sunlit gelaterias establish an inviting warmth, transforming every scoop into a celebration of craft and delight.
Rooted in the rhythms of Mediterranean summers and the precision of small-batch production, the design distills generations of gelato mastery into a cohesive language of curves and spontaneity. Archival inspirations from coastal parlors inform motifs that dance across packaging, mirroring the spontaneous pull of a cone on a bustling piazza. This framework balances rustic authenticity with contemporary flair, guiding customers through flavors that tell stories of heritage orchards, volcanic soils, and family recipes passed through decades.
Scoops unfold across gelato tubs, cones, and storefront signage, each element radiating freshness through textured illustrations and handwritten scripts that mimic the drip of melting perfection. Bespoke patterns extend to menus, merchandise, and digital touchpoints, inviting immersion in a world where every bite sparks nostalgia and discovery. Here, luxury lies in the simplicity of exceptional gelato, crafted to linger on the palate and in the memory.
Vast- Identity Design, Motion, Packaging Design
Boomi - Identity Design, Interior Design