Goharbin
Client
Goharbin
Year
2021-2024
Deliverables
Brand Identity, Digital Design, Art Direction
Industries
Jewellery & Accessories
Goharbin descends from a family of prominent Iranian jewelers and goldsmith. As a leading company, Goharbin has developed a reputation for its magnificent collection of fine jewelry as well as its sophisticated designs and unrivaled craftsmanship.
From this foundation, we have developed a medium-bold classic serif logotype with a premium stationery selection by applying the identity colors deep sophisticated indigo blue and soft blush pink along with elegantly used gold foil.
The remarkable brand mark “GJ” and an iconic diamond shape are designed to define simplicity and luxury. More over, we provide the brand communication across a variety of digital and physical media, such as seasonly window display design.
Goharbin descends from a family of prominent Iranian jewelers and goldsmith. As a leading company, Goharbin has developed a reputation for its magnificent collection of fine jewelry as well as its sophisticated designs and unrivaled craftsmanship.
Goharbin descends from a family of prominent Iranian jewelers and goldsmith.
Goharbin descends from a family of prominent Iranian jewelers and goldsmith. As a leading company, Goharbin has developed a reputation for its magnificent collection of fine jewelry as well as its sophisticated designs and unrivaled craftsmanship.
Goharbin descends from a family of prominent Iranian jewelers and goldsmith. As a leading company, Goharbin has developed a reputation for its magnificent collection of fine jewelry as well as its sophisticated designs and unrivaled craftsmanship.
Goharbin descends from a family of prominent Iranian jewelers and goldsmith. As a leading company, Goharbin has developed a reputation for its magnificent collection of fine jewelry as well as its sophisticated designs and unrivaled craftsmanship.
Panning 160 years of unparalleled Iranian jewelry mastery, Goharbin stands as a beacon of timeless elegance, where Qajar-era innovation meets contemporary luxury. The brand identity for goharbin.ir distills centuries of craftsmanship into a visual language that captures the sparkle of heirloom gems and the precision of masterful settings. From fluid Farsi logotypes to refined palettes evoking precious metals, every element honors a legacy forged in Tehran’s Lalehzar workshops and elevated through global expertise.
Deeply rooted in the pioneering blends of Persian artistry and international standards, the identity system reflects generations of brilliance from family treasures to pieces enshrined in the Central Bank’s Jewelry Museum. Archival depths inform a flexible framework that balances historical motifs with modern expression, transforming goharbin.ir into a digital gallery. Seamlessly guiding discovery across high jewelry collections of diamonds, emeralds, and rubies, it positions enduring heritage at the forefront.
The platform radiates sophistication through curated sections on rings, pendants, and earrings, each piece symbolizing joy, passion, and prosperity via culturally revered gems like turquoise. Hot foil details and bespoke typography extend the system from greeting cards to immersive online shopping. Here, luxury unfolds not just in form, but in the stories of endurance and artistry that define every facet.
Vast- Identity Design, Motion, Packaging Design
Boomi - Identity Design, Interior Design