Fidibo is one of the leading digital bookstores and audiobook platforms in the region, offering readers a space where technology and storytelling meet. Our collaboration with Fidibo centered on redefining its brand identity and digital experience to better express its role as a bridge between knowledge, imagination, and accessibility.

The creative concept draws from the symbol of an elephant—representing wisdom, memory, and strength—paired with the form of an open book, a universal emblem of curiosity and learning. Together, they form the foundation of Fidibo’s renewed identity: intelligent, approachable, and timeless.

Beyond the visual identity, we developed a complete UI design language that shapes the user experience across all digital platforms. This included building a cohesive system of iconography, typography, color, and interface components—ensuring both functional clarity and emotional warmth.

Custom illustrations and motion principles were also designed to enhance storytelling throughout the user journey, creating a unified brand presence that feels consistent, engaging, and alive. The result is a digital ecosystem that reflects Fidibo’s vision: making the world of books and ideas accessible to everyone, everywhere.