Fidibo
Client
Goharbin
Year
2024
Deliverables
Brand Identity, Guideline, Ilustration
Industries
Art & Culture
Fidibo is one of the leading digital bookstores and audiobook platforms in the region, offering a space where technology and storytelling meet. Beyond books, the platform brings together audiobooks and entertainment content, collaborating with podcasters, voice artists, and musicians to expand how stories are experienced. Our collaboration focused on redefining its brand identity and digital experience to better express Fidibo’s role as a bridge between knowledge, imagination, and accessibility.
The creative concept draws from two symbolic references: the elephant, representing wisdom, memory, and strength, and the open book, a universal emblem of curiosity and learning. Together, they form the foundation of Fidibo’s renewed identity: intelligent, approachable, and timeless.
Beyond the visual identity, we developed a complete UI design language to shape the user experience across digital platforms. A cohesive system of iconography, typography, color, and interface components ensures both functional clarity and emotional warmth.
Custom illustrations and motion principles were designed to enhance storytelling throughout the user journey, creating a unified brand presence that feels consistent, engaging, and alive. The result is a digital ecosystem that reflects Fidibo’s vision: making the world of books and ideas accessible to everyone, everywhere.
The identity comes together through a thoughtful system of guidelines, UI components, and iconography that bring clarity and continuity to every interaction. Consistent illustrations and interface patterns create a sense of familiarity, making the experience feel welcoming and easy to navigate. Together, these elements form a cohesive digital environment, one that invites users in, encourages exploration, and makes the act of reading and listening feel natural and rewarding.
Credits
Mehrdad Mzadeh - Art Director
Paulette Ghahremanian - Creative Director
Alireza Ebrahimkhani - Designer & Developer
Taha Esmattalab - Motion Designer & Illustrator
Vast- Identity Design, Motion, Packaging Design
Boomi - Identity Design, Interior Design