Moome
Client
East by West
Year
2024
Deliverables
Brand Identity, Packaging Design, Art Direction
Industries
Food & Beverage
East by West is a casual dining restaurant shaped by the meeting of Indian and Mediterranean culinary traditions. The concept is driven by a spirit of adventure, an invitation to explore flavor through contrast, spice, and discovery. Familiar tastes shift, unexpected combinations emerge, and each experience feels like a small journey across cultures.
We designed the visual identity to reflect this sense of movement and exploration. Anchored by a compass-inspired symbol, the graphic system translates travel, direction, and curiosity into a clear and contemporary visual language, one that hints at discovery rather than explaining it outright.
The result is a distinctive and confident identity that feels open and approachable, supporting the restaurant’s character while allowing the food and the experience to take center stage.
Vast- Identity Design, Motion, Packaging Design
Boomi - Identity Design, Interior Design